The showroom-ready 1-Series...
The showroom-ready 1-Series is one of the year"s most eagerly anticipated new models. Flagship versions will be aimed at the Audi A3 and forthcoming Mercedes B-Class, while entry-level cars will offer an alternative to family favourites such as the VW Golf, Vauxhall Astra and Ford Focus.
Speaking at the launch...
Speaking at the launch of the facelifted Forester, Peter Kinnaird - boss of Subaru"s UK importer - said: "At the moment, our cars are real bargains, but that can"t go on forever. In the future, prices will have to go up."
Aiming to take on rivals from the likes of Saab, Audi and Mercedes, the maker wants to shift its image into the class above. Kinnaird added: "We would love to become a premium brand - in fact, it"s the only way to survive."
At the moment, Subaru claims its models are cheap on the basis of the equipment they offer as standard compared to rivals. To increase profitability, it has a choice: reduce the kit or charge more - and the latter is the more likely.
The change in pricing structure is expected to begin with the introduction of distinctive new models including the facelifted Impreza - due in showrooms in the spring - and the Tribeca SUV, which will go on sale in the UK late next year. With prices starting from around í‚á£30,000, the classy soft-roader will open up the brand up to a whole new market. Subaru plans follow a similar pattern to Honda, which has attempted to shift upmarket in recent years. With the launch of its latest Accord, the firm has made considerable headway into BMW territory - although Subaru faces a tough task, as the executive saloon class is already incredibly competitive. See page 28 of this week"s issue: New Subarus driven