The Highway differs...

The Highway differs from other receivers as it’s not part of a standard system or hard-wired to it. Instead, it uses FM modulator technology, similar to that used in some in-car aftermarket MP3 players, to transmit sound through the ICE speakers. Radio station interference can be a problem for FM transmitters, but Pure hopes to overcome this by including quickSCAN to find free wavelengths, and provides four presets to easily swap between them.

As with portable sat-nav systems, the Highway is powered from the cigar lighter and sticks to the screen via a cradle. But Pure’s new unit also requires a DAB aerial on the glass.

The company, which has played a leading role in the development of the UK’s digital market, is confident the Highway will be a hit. It believes it will persuade more drivers of the benefits of switching to DAB units from FM, citing the better sound and greater station choice.

The system also features ReVu, which can pause and rewind live DAB radio, meaning you won’t miss a thing if you have to take a call or stop for fuel. You can even use the Highway away from the car with headphones, but you’ll have to buy these separately.